Selling Digital Products on BigCommerce: A Comprehensive Guide

As an ecommerce entrepreneur, you might be wondering if it’s possible to sell digital products on BigCommerce. The answer is yes! In this blog post, we’ll guide you through the process of setting up your store, adding digital products, and providing a seamless customer experience on the BigCommerce platform.

Why Sell Digital Products on BigCommerce?

BigCommerce is a powerful and scalable ecommerce platform that supports selling both physical and digital products. With its robust features and customizable templates, you can create a professional-looking online store tailored to your needs. Selling digital products on BigCommerce has several advantages:

• Low overhead costs
• Instant delivery to customers
• Global reach
• No inventory management

Setting Up Your BigCommerce Store for Digital Products

Follow these steps to start selling digital products on BigCommerce:

1. Create an account: Sign up for a BigCommerce account, if you haven’t already. Choose the plan that best suits your needs.
2. Select a theme: Choose a responsive and customizable theme that supports digital products. You can find both free and paid themes in the BigCommerce theme marketplace.
3. Customize your store: Personalize your store by adding your logo, adjusting colors and fonts, and customizing page layouts.
4. Set up payment and shipping options: Configure your preferred payment gateways and set up shipping options for physical products (if applicable).
5. Configure tax settings: Ensure you have the correct tax settings in place for your region and product types.

Adding Digital Products to Your BigCommerce Store

To add a digital product to your store, follow these steps:

1. Create a new product: In your BigCommerce dashboard, navigate to “Products” and click “Add.” Enter the necessary information, such as product name, description, and price.
2. Select “Digital Product”: Under the “Product Type” section, choose “Digital Product.”
3. Upload the digital file: Click “Upload File” and select the file you want to sell. BigCommerce supports files up to 512MB in size.
4. Set download restrictions: Configure download settings, such as the number of download attempts allowed and the download link expiration time.
5. Save your changes: Click “Save” to finalize your digital product listing.

Delivering a Seamless Customer Experience

When selling digital products on BigCommerce, ensure you provide a smooth buying experience for your customers. Consider the following tips:

• Clear product descriptions: Provide detailed and accurate information about your digital products, including file formats and system requirements.
• Fast and secure checkout: Ensure your checkout process is quick and secure, with clear instructions and multiple payment options for customer convenience.
• Automated delivery: BigCommerce automatically sends a download link to your customers after their purchase. Make sure the email template is clear and includes any necessary instructions.
• Customer support: Offer prompt and efficient customer support to assist with any questions or issues related to the digital product or the download process.
• Refund policy: Clearly outline your refund policy for digital products, as they might differ from policies for physical items.

Conclusion

Selling digital products on BigCommerce is a viable and profitable option for ecommerce entrepreneurs. By following the steps outlined in this blog post and focusing on providing a seamless customer experience, you can successfully build a thriving digital product business on the BigCommerce platform.